Recently Devin Faraci (columnist and Editor-In-Chief of Birth Movies Death) was invited along with other film critics to the Justice League set, currently filming in London. You can read the article on his visit here. According to him there was a subreddit on his visit, with people wondering why he was invited, despite the fact that he was a hater of the Batman v. Superman movie (hereafter called BvS). Devin says his reason right in the article that it was precisely because he was a hater of BvS that he was invited. It was to show Devin that Warner Bros. was learning the lessons that the last film taught them, and that those lessons were being implemented in Justice League.
I find this very interesting. Warner Bros. could have invited any of a hundred film critics who didn’t like BvS to the set, but they invited him. Sure, it’s because he’s a hater, but I think there are additional reasons that go beyond him being a film critic. Before looking at the reasons below, read his review of BvS here. Short version: He didn’t like it.
Devin is a knowledgeable nerd. That is, he understands film and how it’s made and the language film uses to entertain people. And in the case of BvS, he has also read the source material from DC comics. He can engage with, and criticize the film with a more complete understanding than other film critics who may not have the comics background he does. So his reviews of these types of movies will be somewhat more insightful. This is proven by the additional articles he’s written that expands on why BvS is a terrible movie. He wrote this one about Superman’s place in popular culture for the last few generations. There’s one about why the death of Jimmy Olsen was stupid. He also wrote one about Wonder Woman’s origins when she shows up in BvS. He even wrote one about the parallels between BvS and the graphic novel Kingdom Come. Because he can engage with the DC Movieverse with this level of knowledge, Warner Bros. would need to convince him, and through him, convince the majority of the movie-going public.
On that note, another reason is that a lot of people read his columns, enough to convince others that any DC Movieverse film he doesn’t like to not go see. Whether or not he has a wide-enough influence to affect ticket sales, the fact that Warner Bros. invited Devin means that Warner Bros. thinks he does. Nerd culture is now popular culture in America. And a big reason why people go to these comic book movies is that nerds are excited for these movies and are convincing the non-nerds to go. Convince Devin that Justice League is a good movie, and he may tell nerds to go. Nerds convince non-nerds to go, and boom! One billion dollars in the bank. Or so Warner Bros. thinks.
So that's why I think they invited Devin to come see the Justice League filming. A lot of this is conjecture though. While I haven't always agreed with him (Star Trek Beyond, for example) I have always respected his opinions. Go read his articles. They're great. And read the rest of Birth Movies Death while you're at it. If you like the site, whitelist it, so the contributors can be paid for their work.